I built this site as a reflection of the kind of work I value most—conceptual, emotionally resonant, strategically grounded, and visually distinctive.

With 15+ years in healthcare advertising, I’ve led HCP and integrated brand work across multiple therapeutic areas, partnering with major pharmaceutical brands and cross-functional teams to bring complex stories to life. My work has been recognized with an MM+M Silver Award.

Today, I use AI as a creative partner to expand exploration and strengthen ideas—not replace them. My focus remains the same: create work that feels fresh, meaningful, and memorable.